Our Services
How we work with clients
Digital Strategy Consulting
Guidance for digital products & experiences.
We work with product, UX, and technology leaders to craft and execute digital strategies that align user needs with business priorities.
From opportunity discovery and roadmap definition to optimizing user engagement and measuring product success, we guide teams in creating seamless and high-performing digital experiences across platforms.
End-to-End Research
Comprehensive research methodologies.
We specialize in a wide array of methods to provide comprehensive, end-to-end research to ensure that every phase of product development, from early discovery through launch, is data-backed.
Popular methods include: Usability studies, User Interviews, Benchmarking, Surveys, Market segmentation, Persona analyses, Pricing studies, Competitive analysis, and Feature prioritization.
Training & Education
Expert-led learning experiences that empower teams
We provide live, expert-led training to help teams deepen their user research expertise and apply it to strategic challenges.
Popular courses include: Feature prioritization & roadmapping, UX measurement & benchmarking, Competitive Analysis & opportunity mapping, Usability testing, Task analysis, User research for AI & emerging tech, and ROI analyses for digital product investments.
About Drill Bit Labs
Our expertise is informed by theory and practice
Testimonials
"Lawton Pybus was my research team lead. For many years, he and his team provided turn-key research at T-Mobile. He provided regular status reports and led weekly planning meetings. I liked too that Lawton kept an even keel. He knew his experience, knowledge, and team could deliver. He had a can-do attitude; yet, knew what was realistic and to push back gently when it was not feasible. When blockers or challenges came up, Lawton was quick to suggest solutions that got us unstuck."
Hugh McLoone
Sr. Manager, UX Researcher, T-Mobile
"With his experience and expertise, Thomas is able to balance the macro and micro-level decisions important to building any research practice at any company. From driving UXR strategy toward high-leverage business objectives, to diving into the weeds as needed in order to guide moderation guides or detailed analysis plans. I’ve always found him an absolute joy to work with, knowledgeable of both the craft and the business, and always astute in his ability to effectively coach others."
Devin Harold
Head of Design Research, Capital One
Ready to drill deeper?
Contact us today to discuss how we can partner with you to create exceptional user experiences and achieve your business goals.